Pro Series: Driving Brand Awareness
PROSUPPS’ NEW PRODUCT LAUNCH CAMPAIGN
With the launch of the new Pro Series line, my team and I focused on maximizing reach and product visibility across social media.
The campaign generated 67,277 impressions on the product announcement alone, ensuring strong exposure for the new lineup.
INTRODUCING HERO PRODCUT
Key engagement rate: 6.737%
Avg. for industry: 1.2%
TEASER BEFORE LAUNCH
Key engagement rate: 5.61%
Avg. for industry: 1.2%
OFFICIAL LAUNCH
Key engagement rate: 5.748%
Avg. for industry: 1.2%
ProSupps: 13th Birthday Giveaway
HOW MY GIVEAWAY STRATEGY SECURED 1,000+ NEW FOLLOWERS
To align with leadership’s goal of increasing followers, I proposed leveraging ProSupps’ 13th anniversary with a high-impact giveaway. The concept: 13 winners receive $100 gift cards, incentivizing participation while reinforcing brand loyalty.
Gleam.io Integration
Implemented to manage entries and maximize email sign-ups for future sales targeting.
Manychat Automation
Encouraged followers to comment for extra engagement while distributing the entry link more efficiently.
Long-Term Value
The campaign not only increased followers but also expanded our email list, creating an owned audience for direct marketing efforts.