Scout Wild: Organic Wine at Target

When Scout & Cellar launched Scout Wild into Targets across the country, I led the brand’s content creation. From filming tasting events in grocery stores to creating approachable pairing recipes and behind-the-scenes content at photoshoots, my focus was on building a strong social presence. I wanted to make wine feel easy for consumers and show retailers that Scout Wild had the digital presence to earn a spot on their shelves.